Image campaign – The Senator X for eXcellence and networX

We have been frequently asked what the “famous” X in our image campaign stands for.

Well, let us try to explain.

There have been considerable changes at SENATOR LINES after implementing Concept 2007, and these changes must be reflected in our image campaign as well. 

SENATOR LINES currently offers 14 scheduled services, involving approX imately 1,570 voyages per year. With our centralised German lines management and a wide network of partners and agencies, we are represented by 140 customer-service offices and agents in 62 countries.

With our fast container services, we provide eXcellent connections to the strong-growth markets – Europe, the Mediterranean region, the Middle and Far East, Asia, Canada and South America.

The “X” in the SENATOR colours of red and blue has two main messages, which we consider essential in present-day global competition in order to ensure the suXess of our customers and services:

On the one hand, the “X” stands for the SENATOR networX , for the connections we offer to link the different continents, routes, services and ports, goods, markets and people.